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Why retailers are moving faster than the FDA on traceability

How the largest buyers are setting traceability requirements ahead of regulation, and what it means for suppliers.

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Key findings

  1. 01Major retailers now require lot-level traceability from 78% of their fresh suppliers.
  2. 02Suppliers who can't share records digitally are being deprioritized in sourcing decisions.
  3. 03Early adopters report faster onboarding and fewer chargebacks.

Summary

Regulation sets the floor, but retailers are setting the pace. The biggest buyers aren't waiting for deadlines. They're making traceability a condition of doing business.

This report unpacks what those mandates require, how they differ from FSMA 204, and how suppliers can turn a compliance demand into a competitive advantage.

What you’ll learn

What retailer mandates actually require, how they overlap with FSMA 204, and how to get ahead of them.